The course The Artist and the Art Market gives you the opportunity to learn more about the operating principles of the art world. After an introduction to the mechanics of the primary and the secondary markets you will learn how to develop your own marketing and branding strategy as well as a business plan. You can deepen your knowledge of your social media strategy as well as your basic sales practices. The course also touches on legal and financial questions such as a typical gallery contract and artist’s invoice.
Course Content
Module 1 – Introduction: The Eight Most Influential Protagonists
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Module 2 – Overview of the Primary and the Secondary Market in the Time of a Pandemic
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Module 3 – Artists as Entrepreneurs. Business Plan and Marketing Strategy
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Module 4 – Artist’s Social Media Strategy
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Module 5 – Basic Sales Practices
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Module 6 – Financial and Legal Matters. Artist’s Invoice and Gallery Contract
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