The course helps gain a professional under-standing of the essential economics of the art market. In six 30-minutes modules you will learn all the important basics for an artist to survive at the art market: how to deal with galleries in a gallery contract, how to draw a business plan, how to find an art pricing stratgy and sales practices, which social media really help you to develop a brand and further practical as well as theoretical knowledge for painters, photographers, sculptors and other creative workers.
The course is aimed for art historians who would like to know more about possible jobs in the different fields of the art market such as the primary market if you want to work at a gallery or at an artist'studio or at the secondary market if you would like to work at an auction house, as an art consultant or with an art dealer. You will furthermore learn what chances you have if you work at a museum, as a journalist or monument conservator, in the tourist industry or in an archive, library or university.
The course offers a summary of the important developments and changes which the art market has seen since the outbreak of the pandemic. You will learn more about positive and negative consequences for your job if you are an artist, a collector, a curator, a journalist or an art dealer.
Learn about the main players in the art world and get an overview of the primary and secondary art market
Modul 3 explains specific business plans and strategies so that you can understand better your work as the work of an entrepreneur. By means of historical examples you can learn more about special branding and marketing strategies for you as a painter, photographer or sculptor.
Modul 4 is about highly important social media strategies which you as an artist should be aware of, in theory as well as in practice.
Modul 5 treats several aspects: from important knowledge about basic sales practices and basics about art pricing up to customer service strategies and knowledge about how to maintain a professional inventory.
Modul 6 covers further basic knowledge about financial and legal matters and explains to you how to write a professional artist’s invoice and how to negotiate a gallery contract.
You have 12 months to finish all course modules in a self-directed study.
Within these 12 months you study when and where you like. The courses are available on desktop or mobile platform.
At the end of a multiple-module course you can test your knowledge in a multiple-choice test. If you pass the test you can receive a certificate from Dr. Harriet Häussler.
If you need further advise you can book a personal coaching with Dr. Harriet Häussler.